Privacy Policy

Rose & Rae Fine Custom Jewelry (“Rose & Rae,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit roseandraejewelry.com, purchase jewelry through our online Shopify store, schedule a consultation, request a custom design, subscribe to marketing communications, or otherwise interact with us.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Information You Provide

We may collect information you provide directly to us, including:

  • Your name, email address, telephone number, and billing or shipping address
  • Account login information, if you create an account
  • Consultation requests and appointment details
  • Ring size, jewelry preferences, budget, timeline, and design requests
  • Reference photos, inspiration images, or information about an existing piece of jewelry
  • Order, shipping, delivery, resizing, repair, warranty, return, and customer-service information
  • Product reviews, testimonials, survey responses, or messages
  • Email and SMS marketing preferences
  • Information submitted through our website, email, text messages, or social-media accounts

Order and Payment Information

When you make a purchase, Shopify and our payment providers collect information needed to process the transaction, including your payment method, billing information, shipping information, and purchase details.

Rose & Rae may receive limited transaction information, such as payment status, payment type, and the last four digits of a payment card. Complete payment-card information is generally processed by Shopify or the applicable payment provider and is not directly stored by Rose & Rae.

Information Collected Automatically

When you visit our website, we and our technology partners may automatically collect:

  • IP address
  • Browser, operating system, and device type
  • Device and advertising identifiers
  • Pages viewed, products considered, and links selected
  • Shopping-cart activity and purchase events
  • Referring website or advertising source
  • Date, time, and approximate duration of visits
  • General location derived from your IP address
  • Interactions with our advertisements and marketing communications
  • Cookie, pixel, and similar technology identifiers

2. How We Use Your Information

We may use personal information to:

  • Operate and improve our Shopify store
  • Process payments, purchases, returns, and refunds
  • Fulfill and ship orders
  • Provide order confirmations and shipping updates
  • Respond to questions and consultation requests
  • Help you select a diamond, metal, setting, or custom jewelry design
  • Prepare estimates, sketches, renderings, and personalized recommendations
  • Provide resizing, repair, warranty, inspection, and customer-support services
  • Detect and prevent fraudulent or unauthorized transactions
  • Personalize your website and shopping experience
  • Remember products in your shopping cart
  • Analyze website traffic, sales, and marketing performance
  • Display and measure advertisements through Meta and TikTok
  • Send promotional emails or text messages when you have opted in
  • Maintain the security of our website and business
  • Comply with legal, tax, accounting, and regulatory obligations
  • Protect our rights and the rights of our customers

3. Shopify

Our online store is hosted and supported by Shopify. Shopify helps us provide website, checkout, payment, order-processing, and e-commerce services.

When you visit our store or make a purchase, Shopify may collect and process personal information on our behalf and for its own permitted purposes. Shopify’s collection and use of information are also governed by Shopify’s own privacy documentation.

Your information may be processed in countries where Shopify, its affiliates, or its service providers operate.

4. Cookies and Tracking Technologies

We use cookies, pixels, tags, software development kits, and similar technologies to operate our website, remember your preferences, understand how customers use the store, measure sales, and support advertising.

These technologies may include:

Google Analytics

We use Google Analytics to understand how visitors find and use our website. Google Analytics may collect information such as your IP address, device information, pages visited, interactions, purchase activity, and referring source.

Meta Pixel

We use the Meta Pixel to measure advertising performance, understand customer interactions, create advertising audiences, and show relevant advertisements on platforms operated by Meta, including Facebook and Instagram.

TikTok Pixel

We use TikTok advertising technologies to measure campaign performance, understand website activity, create advertising audiences, and show relevant advertisements on TikTok.

Shopify Technologies

Shopify may use cookies and related technologies to operate our store, maintain shopping carts, support checkout, prevent fraud, remember preferences, and provide analytics and advertising functionality.

You can manage cookies through your browser settings or through any cookie-preference tool available on our website. Blocking certain cookies may affect website functionality.

Where required by law, we will request consent before using nonessential analytics or advertising cookies.

5. Interest-Based Advertising

Google, Meta, TikTok, Shopify, and other advertising partners may use information collected through cookies and pixels to provide or measure advertisements based on your activity across websites, applications, or devices.

Depending on applicable law, this activity may be considered targeted advertising, cross-context behavioral advertising, “sharing,” or a “sale” of personal information.

You may manage these technologies through:

  • The cookie-preference tool available on our website
  • Your browser’s cookie settings
  • Privacy and advertising settings offered by Google, Meta, or TikTok
  • A legally recognized browser-based opt-out signal, such as Global Privacy Control
  • An email request sent to hello@roseandrae.com

Your advertising opt-out choices may be browser- and device-specific.

6. How We Disclose Information

We may disclose personal information to providers that help us operate our business, including:

  • Shopify and e-commerce service providers
  • Payment processors and fraud-prevention providers
  • Shipping and delivery companies
  • Email and SMS communication platforms
  • Scheduling and customer-management systems
  • Google Analytics
  • Meta, including Facebook and Instagram
  • TikTok
  • Website hosting, security, and technology providers
  • Jewelers, diamond suppliers, designers, manufacturers, appraisers, and repair specialists involved in fulfilling your request
  • Accountants, attorneys, insurers, and professional advisers
  • Government authorities when disclosure is required by law

We may also disclose information when reasonably necessary to:

  • Process a transaction or provide a service you requested
  • Detect or prevent fraud, security incidents, or illegal activity
  • Enforce our policies and agreements
  • Protect our rights, customers, property, or safety
  • Comply with a subpoena, court order, or legal obligation
  • Complete a merger, acquisition, financing, restructuring, or sale of business assets

7. Sale and Sharing of Personal Information

Rose & Rae does not sell personal information in exchange for money.

Our use of Meta Pixel, TikTok Pixel, Google Analytics, Shopify advertising services, and similar technologies may be considered a “sale” or “sharing” of personal information under certain state privacy laws, even when no money is exchanged.

Where applicable, you may opt out of qualifying sales, sharing, or targeted advertising through our cookie-preference tool, a recognized browser-based opt-out signal, or by emailing hello@roseandrae.com with the subject line Privacy Opt-Out Request.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

8. Email Marketing

If you subscribe to our email list, we may send you information about products, custom jewelry, special events, promotions, educational content, and other Rose & Rae updates.

You may unsubscribe at any time by selecting the unsubscribe link included in a promotional email. You may continue to receive non-promotional communications concerning an order, consultation, payment, shipment, return, repair, or other requested service.

9. SMS and Text-Message Marketing

If you provide your telephone number and expressly opt in, Rose & Rae may send you recurring automated promotional and personalized marketing text messages. These messages may include product announcements, consultation information, reminders, special offers, shopping-cart reminders, and other marketing content.

Consent to receive marketing text messages is not a condition of purchasing any product or service. Message frequency may vary. Message and data rates may apply.

You may opt out at any time by replying STOP to a message. For assistance, reply HELP or contact hello@roseandrae.com.

Carriers are not responsible for delayed or undelivered messages.

We do not share mobile telephone numbers, SMS opt-in information, or text-message consent records with third parties or affiliates for their independent marketing or promotional purposes. This restriction does not apply to service providers that help us deliver text messages, provided they use the information only to perform services on our behalf. SMS opt-in data and consent will not be sold.

10. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Complete purchases and provide requested services
  • Maintain order, warranty, inspection, and customer-service records
  • Meet legal, accounting, tax, and reporting requirements
  • Prevent fraud and resolve disputes
  • Enforce our agreements
  • Maintain records of marketing consent and opt-out requests

Retention periods vary depending on the type of information and the reason it was collected.

11. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no website, payment system, electronic transmission, or storage method can be guaranteed to be completely secure. Please do not send complete payment-card information or other sensitive information through unsecured email, social-media messages, or text messages.

12. Your Privacy Rights

Depending on where you live and whether the applicable law covers Rose & Rae, you may have the right to:

  • Confirm whether we process your personal information
  • Request access to personal information we maintain about you
  • Request correction of inaccurate information
  • Request deletion of certain personal information
  • Obtain a portable copy of certain information
  • Opt out of qualifying sales, sharing, or targeted advertising
  • Limit certain uses of sensitive personal information
  • Withdraw consent when processing is based on consent
  • Appeal a decision concerning a privacy request
  • Receive equal service without unlawful discrimination for exercising your rights

To submit a request, email hello@roseandrae.com with the subject line Privacy Request. Include your name, contact information, state of residence, and the nature of your request.

We may need to verify your identity before completing a request. An authorized agent may submit a request where permitted by law, but we may require proof that the agent is authorized to act on your behalf.

13. Florida Residents

Rose & Rae is based in Florida.

Florida residents may have privacy rights under applicable Florida law. The Florida Digital Bill of Rights applies only to businesses that meet specific statutory requirements, including certain revenue and business-operation thresholds.

Where Florida privacy rights apply to Rose & Rae, eligible Florida residents may request access, correction, deletion, or a copy of certain personal data and may request to opt out of qualifying sales or targeted advertising.

Florida law also requires businesses to take reasonable measures to protect certain electronic personal information. Privacy requests may be submitted to hello@roseandrae.com.

14. California Residents

California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

Depending on how you interact with Rose & Rae, we may collect the following categories of personal information:

  • Identifiers: Name, email address, telephone number, postal address, IP address, account information, and online identifiers
  • Customer-record information: Billing, shipping, payment, and purchase information
  • Commercial information: Products viewed, shopping activity, purchase history, jewelry preferences, and consultation history
  • Internet or electronic activity: Website browsing, advertising interactions, shopping-cart activity, and engagement with emails or text messages
  • General geolocation information: Approximate location derived from an IP address
  • Inferences: Preferences or interests inferred from shopping and website activity
  • User-provided content: Design inspiration, photographs, product reviews, testimonials, and messages

We collect, use, and disclose these categories for the purposes described in this Privacy Policy.

California residents may submit requests to know, access, correct, or delete personal information or to opt out of qualifying sales or sharing by emailing hello@roseandrae.com.

We will not unlawfully discriminate against you for exercising a California privacy right.

15. Global Privacy Control and Do Not Track

Where required by law, we recognize browser-based opt-out preference signals, such as Global Privacy Control, as requests to opt out of qualifying sales or sharing for the browser or device sending the signal.

Some browsers also offer a “Do Not Track” setting. Because there is not currently a uniform industry standard for responding to all Do Not Track signals, our website may not respond to those signals unless required by law.

16. Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

We do not knowingly sell or share personal information belonging to anyone under 16. If you believe a child has provided personal information to us, contact hello@roseandrae.com so we can take appropriate action.

17. Third-Party Websites and Social Media

Our website may link to third-party websites, social-media platforms, or services. Their practices are governed by their own privacy policies, and Rose & Rae is not responsible for their privacy, security, or content.

Information you post publicly or use to tag Rose & Rae on social media may be visible to other users. If we would like to feature your photograph, testimonial, or other content in our advertising or marketing, we will obtain any permission required by law.

18. International Visitors

If you access our website from outside the United States, your information may be processed in the United States and in other countries where Shopify or our other service providers operate.

Privacy laws in those countries may differ from the laws in your country of residence.

19. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business, website, technologies, services, or legal obligations.

When we make changes, we will post the revised policy on this page and update the “Last Updated” date. Material changes may also be communicated through the website, email, or another appropriate method.

20. Contact Us

For questions, privacy requests, or concerns about this Privacy Policy, contact:

Rose & Rae Fine Custom Jewelry
Legal business name: [INSERT REGISTERED FLORIDA BUSINESS NAME]
Email: hello@roseandrae.com
Website: roseandraejewelry.com
Mailing address: [INSERT FLORIDA BUSINESS MAILING ADDRESS]